Updated: Nov 17
It’s coming and you can’t stop it! The holidays are a busy time for most people, but can be especially challenging for small business owners. Instead of surviving the holidays, let’s make a goal to thrive!
Here are some tips:
Create your plan for the holidays
There is so much to do from both a business and a personal perspective for the holidays and the end of the year. Block out a couple of hours in your calendar, go to a quiet place and list out everything you want to get done. If it is too much, then you need to pare it down (that is okay!!). Then put details, actions and due dates around everything that you want to do. This plan will help you control your time and make you more productive.
Set up your digital marketing
Since you will be busy, take time now and map out all of your social media posts and email marketing through the first week of January. Then create and schedule as much as possible right now. Now your digital marketing won’t slip and you will not spend as much time on it during this busy season.
Slow down and enjoy this special time of year! If you don’t it will just pass you by. It can also be a difficult time of year for many people - having time to think and process may be helpful. How to make sure it gets done? Schedule either fun activities, family outings or just alone time in you calendar. Once it is in the calendar it gets done!
Keeping up with a good diet, sleep and exercise during the holidays is ultra-challenging. So much to do, so many temptations! But you will be more effective, have more energy and feel better if you keep up healthy habits. You are worth it.
Don’t let up on strategy
Just like healthy eating and exercise, it is easy to put off the longer-term growth of your business until January. But what happens is you lose the momentum and need to start over again, delaying your business growth and possibly missing out on opportunities. Instead, prioritize the actions you want to complete during the holiday season to keep your strategy moving forward.
Wishing all of you a wonderful holiday season!