Three screening questions - expanding your product or service offering

A great way to grow a business is to add an additional product/service. As business owners ideas pop in our heads all the time of what else we can provide our clients or customers. However, a poor decision will lead to wasted time, lost financial investment and potentially risk your current business. Here are three questions to ask yourself to help sort through your ideas:

1) Why is my business ideally suited to provide this product/service?

You will have the best chance of success if the new product/servic