Create a Great Value Proposition for Business Growth

What is a good first step to create business growth? Clearly define what your sell and why customers chose you! Your value proposition will help you focus on your target market, clearly articulate your value and center your promotion strategy. In fact, one of my first steps when working with any new client is to help create the value proposition for her business.

In two sentences your value proposition defines your business: your product or service, your target market and why customers choose you. It is an internal statement but will be the basis of your marketing strategy. It is very important to note that your value proposition is an internal statement. Since it is descriptive it may be long and not use “marketing” language. You will see what I mean later in the blog.